Subscriber Profile / Demographic

Demographics
Audience E- Mail Direct mail	6,410,212 3,850,000
Gender
Male Female	65% 35%
Age
43(average)
Household Income
$124,000 (average)
Net Worth
$651,000 (average)
Education
72% have attended college or hold degrees 11% hold a masters degree or higher
Occupation
Doctors 122,000 Managers 223,000 Executives 174,000 Dentist 47,000 11% have their own business 83% are currently employed 65% of those are in top or middle management 15% make decisions regarding where corporate meetings/retreats are held
Home Ownership
82% own their principal residence average market value: $440,000 12% own a second home or condo average market value: $315,000
Investments
50% invest in stocks 65% invest in funds 22% invest in bonds 20% invest in CDs Average securities tramsactions per year: 8 Average sum of investments owned: $ 210,000
Vehicles Owned
Average amount spent on most recent vehicle purchase: $28,000 Type of vehicle most recently purchased: SUV- 32% Luxury (i.e. BMW)- 12% Midsize- 27% Minivan- 11% Sports car- 4% Truck- 6% Other- 8% 50 % are considering the purchase of lease of a new vehicle in the next year.
Travel Activities
Yearly Trips
On Average take 1 to 3 trips a year Travels with family Business Travel Group travel
Top Travel destinations
Florida Arizona South Carolina North Carolina California Las Vegas New York Caribbean Mexicos Canada
Additional travel features
75% received their vacation information from online sources Average cost of principal vacation is $2,700 33% took trips outside continental U.S. in past three years Rented a car an average of 4 times in the past year Took an average of 3 airline trips in the past year 65% have booked travel arrangements on the Internet
Selects
* Airline Tickets * Cruises * Group Travel * Hotel/Resort Accommodations * Incentive Travel Programs * Rental Cars * Tours and Packages * Adventure Travel * Golf Vacations * Historical/Cultural Travel * Ski Vacations * Spa Vacations * Occupation * Marital Status * Seniors * Golfers * Sports enthusiasts * Travelers * Shoppers * Date of birth * Phone number * Presence of children * Credit cards * Household income select * Gender * Age * SCF * State * Zip code