Unlike offline marketing which focuses solely on demographic and geographic segmentation- online direct marketing allows marketers to leverage the use of the web to capture, analyze and track the behavior patterns of their subscribers. Travel Promo provides a comprehensive suite of reporting tools bundled around an email deployment solution that enables companies to execute and evaluate their email marketing strategies.
Understanding your email campaigns and the subscribers that have opted in to receive them at the most granular levels will allow you to make adjustments and refine your messages. By incorporating a mix of tested messages combined with elements of behavioral segmentation and demographics marketers can be assured that they are delivering the right message to the right person at the right time, every time.
DATA
Travel Promo 's database management approach is designed to work with each client's specific data handling requirements. Our data capture tools and methodologies are unparalleled in the email-marketing arena. From simple solutions to complex requirements, our approach to handling data for clients whose marketing requirements call for advanced list segmentation, high-level data transfer procedures and dynamic messaging is the most effective in the industry.
Establishing valuable one-to-one communication with your subscribers is largely influenced by which data integration option you employ. Travel Promo provides our clients with the most options and offers solutions tailored to our clients needs instead of requiring the client to fit into any pre-cast solution.
Targeting
The difference between effort and results is largely the degree of planning and targeting used by the marketer. Travel Promo's targeting tools help you take advantage about what you already know about your customers. Marketers can send targeted email messages based on their customer’s behaviors, demographics, and psychographics and geographic. The more you know about your customers' demographics and behaviors the more you can effectively target your messages to meet their expressed preferences.
As your customer base increases you can revise your segments to make them more representative, resulting in increasingly accurate, better-targeted information delivery.
Delivery
Travel Promo provides company’s access to the most reliable and highly intuitive deployment technology the industry offers. Since the Travel Promo deployment engine has been developed specifically for email marketing, it is among the fastest most robust email engines in use today. Coupled with visionary deployment architecture, the deployment engine ensures fast delivery for all Travel Promo clients without queuing during peak mailing periods.
Travel Promo 's delivery engine provides support for HTML formats, Text formats and Rich Media. Travel Promo 's deployment capabilities extend far beyond the ability to simply send emails; auto-sensing enables us to know which of our clients' customers can receive HTML. Where we do not know the customers message preference, such as Text or HTML, Travel Promo sends in multipart alternative format, which allows customers' email clients to read messages at their highest possible optimization. If the end user cannot read HTML, these messages will appear as clean text.
The time associated with building, segmenting and qualifying customer lists will fall by the way side if the delivery is poor. By eliminating the problems associated with most deployment technologies, Travel Promo offers clients a more reliable, effective, intuitive and highly efficient approach.
Reporting
Where are your best clients coming from, what are their behaviors and when are they most apt to buy?
A company's customer list is its greatest asset. To effectively utilize this resource without running the risk of exhausting it, marketers must understand the behavioral patterns of each respondent. Travel Promo 's reporting and analytic tools help marketers to segment their lists based on customer preferences and behaviors, ensuring customer satisfaction.
Email marketing is the only marketing vehicle that provides marketers with the opportunity to analyze real-time data at the most granular levels. Having access to such information enables marketers to develop and deliver email campaigns specific to the interests and behaviors of their recipients resulting in higher click-through, conversion rates and increased ROI.
Travel Promo offers our clients access to the most comprehensive and relevant reporting tools in the industry, including:
- Real-time database query tool - count & estimates
- Data upload reports - progress, success, and suppression
- Mailing reports - top level
- Mailing reports - mailing drill down
- Mailing reports - click through drill down
- Mailing reports - transaction drill down
- Source Reports - metrics by users' point of origin
- Mailing comparison reports - best performing sub-groups
- Subscriber reports - subscription, opt-outs, bounces, etc.
All of Travel Promo 's reports are generated on the: individual, aggregate and test panel levels. Travel Promo 's web-based interface provides access to reports 24 hours a day 7days a week.
Advance
Travel Promo knows that in order for any marketer to reach their online marketing goals they must have access to the tools and functionality necessary to develop truly effective email campaigns.
Travel Promo takes email functionality a step further and offers clients access to the most cutting-edge advanced tool set in the industry. Travel Promo 's advanced analytic tools offer clients an unparalleled level of insight into aggregate and individual level subscriber behaviors and activities, as well as extremely targeted segmentation options based on email and website activity.
Through the combination of innovative technology and detailed analytics, marketers are given the tools they need to reach and exceed their online goals.
