| Demographics |
|
Audience
E- Mail
Direct mail
|
6,410,212
3,850,000
|
| Gender |
Male
Female |
65%
35% |
| Age |
|
43(average)
|
| Household Income |
|
$124,000 (average)
|
| Net Worth |
|
$651,000 (average)
|
| Education |
|
72% have attended college or hold degrees
11% hold a masters degree or higher
|
| Occupation |
|
Doctors 122,000
Managers 223,000
Executives 174,000
Dentist 47,000
11% have their own business
83% are currently employed
- 65% of those are in top or middle management
- 15% make decisions regarding where corporate meetings/retreats are held
|
| Home Ownership |
|
82% own their principal residence
- average market value: $440,000
12% own a second home or condo
- average market value: $315,000
|
| Investments |
|
50% invest in stocks
65% invest in funds
22% invest in bonds
20% invest in CDs
Average securities tramsactions per year: 8
Average sum of investments owned: $ 210,000
|
| Vehicles Owned |
|
Average amount spent on most recent vehicle purchase: $28,000
Type of vehicle most recently purchased:
SUV- 32%
Luxury (i.e. BMW)- 12%
Midsize- 27%
Minivan- 11%
Sports car- 4%
Truck- 6%
Other- 8%
50 % are considering the purchase of lease of a new vehicle in the next year.
|
| Travel Activities |
| Yearly Trips |
|
On Average take 1 to 3 trips a year
- Travels with family
- Business Travel
- Group travel
|
| Top Travel destinations |
- Florida
- Arizona
- South Carolina
- North Carolina
- California
- Las Vegas
- New York
- Caribbean
- Mexicos
- Canada
|
| Additional travel features |
- 75% received their vacation information from online sources
- Average cost of principal vacation is $2,700
- 33% took trips outside continental U.S. in past three years
- Rented a car an average of 4 times in the past year
- Took an average of 3 airline trips in the past year
- 65% have booked travel arrangements on the Internet
|
| Selects |
| * Airline Tickets |
| * Cruises |
| * Group Travel |
| * Hotel/Resort Accommodations |
| * Incentive Travel Programs |
| * Rental Cars |
| * Tours and Packages |
| * Adventure Travel |
| * Golf Vacations |
| * Historical/Cultural Travel |
| * Ski Vacations |
| * Spa Vacations |
| * Occupation |
| * Marital Status |
| * Seniors |
|
| * Golfers |
| * Sports enthusiasts |
| * Travelers |
| * Shoppers |
| * Date of birth |
| * Phone number |
| * Presence of children |
| * Credit cards |
| * Household income select |
| * Gender |
| * Age |
| * SCF |
| * State |
| * Zip code |
| |
|
|
