Subscriber Profile / Demographic

Audience
E- Mail
Direct mail

6,589,241
3,850,000

43(average)

$124,000 (average)

$651,000 (average)

72% have attended college or hold degrees
11% hold a masters degree or higher

Doctors     122,000

Managers   223,000

Executives  174,000

Dentist          47,000

11% have their own business
83% are currently employed

• 65% of those are in top or middle management
• 15% make decisions regarding where corporate meetings/retreats are held

82% own their principal residence

• average market value: $440,000

12% own a second home or condo

• average market value: $315,000

50% invest in stocks
65% invest in funds
22% invest in bonds
20% invest in CDs

Average securities tramsactions per year: 8
Average sum of investments owned: $ 210,000

Average amount spent on most recent vehicle purchase: $28,000

Type of vehicle most recently purchased:

SUV- 32%
Luxury (i.e. BMW)- 12%
Midsize- 27%
Minivan- 11%
Sports car- 4%
Truck- 6%
Other- 8%

50 % are considering the purchase of lease of a new vehicle in the next year.

On Average take 1 to 3 trips a year

• Travels with family
• Business Travel
• Group travel

• Florida
• Arizona
• South Carolina
• North Carolina
• California
• Las Vegas
• New York
• Caribbean
• Mexicos
• Canada

• 75% received their vacation information from online sources
• Average cost of principal vacation is $2,700
• 33% took trips outside continental U.S. in past three years
•   Rented a car an average of 4 times in the past year
•   Took an average of 3 airline trips in the past year
•   65% have booked travel arrangements on the Internet