Market Research

Targeted E-mail Campaign

Trust the data source that changed the face of your business.

Timely, accurate reporting has been the hallmark of Travel Promo. The innovative retail market share reports that Travel Promo created in 1996 changed the industry... providing never before seen sales, inventory and distribution data to businesses. But, market share sell through research only provides part of the picture for the astute marketing professional. The other key factor is understanding the serious consumer’s perspectives of brands, advertising, technology, performance and pricing. Why consumers buy what they buy, how they choose one brand over another, what products they plan to purchase, how technology rates in comparison to price, who and what influences their buying decisions…these factors are every bit as important as what they have bought. Understanding these components and many, many more can aid in brand positioning, marketing messages, and product development for months and years to come.

Timely Consumer data that you can use now.

Have you ever wanted to know how consumers perceive your products? Your brand? Or perhaps what consumers think about your advertising? What affects consumers buying decisions prior to making purchases? What magazines do they read? Would you like to track the sales progress of your new product immediately after its release? Would you like to know what the retail trade thinks of your products, your sales force, your marketing? Travel Promo conducts dozens of consumer and trade surveys throughout the year. These surveys are available on a syndicated basis, as well as proprietary.

In 2005 there will also be new Product Attitude and Usage surveys focusing on serious consumers' attitudes, purchase intent, understanding and preferences for these specific categories of products.

Consumer & Proprietary Research Services

Internet Based Research

Research that is timely is the most cost effective

Traditional consumer research has two primary inherent drawbacks: Time and Money. In the past, surveys had to be written, printed, collated, addressed, mailed, filled out by the consumer, returned by mail, data entered, tabulated and then written into a report. The bigger the survey and the larger the panel the more it cost and the longer it took.

Travel Promo has developed a solution for your industry to shrink both the time and money it takes to conduct actionable consumer research. Travel Promo has built an exclusive Internet database of consumers, including a broad range of serious consumers (screened to meet criteria) who have “opted-in” to participate in surveys. These consumers are willing to share their interest via Travel Promo surveys conducted over the Internet. This avenue allows surveys large and small to be conducted in a few days rather than several weeks or months. It also allows the cost to be a fraction of what it would be in more traditional surveys requiring printing, mailing, return postage, travel, phone calls and personnel.

The surveys themselves can be of the typical variety dealing with attitudes; intent and usage or they can be up-to-the-minute topical. This kind of information is now available quickly and inexpensively, perhaps as quick as 72 hours!

The survey report offers a detailed assessment of the various industry items including many lifestyle issues and consumption. Combining exclusive consumer research with key trade interviews, this report provides an up-to-date overview of the market, looking at changing trends throughout the industry.

This report provides an in-depth look at the consumer behavior. With particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economic groups. Potential opportunities for growth within the market are highlighted, as well as a summary of advertising campaigns of top manufacturers.

Insightful consumer research will cover such issues as:

• Among those who do not play, key reasons prohibiting are explored
• Which consumers are apt to spend more money based on their age, demographics, and income
• The future of the consumer market in the U.S.